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Google AuthorRank: Heir to the Throne
A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer...
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The Evolution of Digital PR Through Content Marketing – PRSA 2012
Content has always played an essential part of effective Public Relations. However, PR pros that don’t sink their teeth into content strategy, development and measurement quickly and effectively, will...
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Google’s Matt Cutts On “Will Search Spam Go On Forever”
Google’s head of search spam, answered some questions in the Power Searching with Google Hangout on Air #2 on October 2nd. In that video, he was asked by fellow Googler, Dan Russell a Search research...
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Google’s Matt Cutts On “Will Search Spam Go On Forever”
Google’s head of search spam, answered some questions in the Power Searching with Google Hangout on Air #2 on October 2nd. In that video, he was asked by fellow Googler, Dan Russell a Search research...
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The Most Popular App Store Keywords From Chomp & Google Play
SEOs focusing on Web search may have had a Panda update and an EMD update at the beginning of October, but SEOs focusing on mobile and app search have had their own share of turmoil in the last few...
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Majestic SEO Link Reports Now Updated Within Hours
Majestic SEO, one of the advanced SEO third party link reporting services, announced they are now updating their linkage data to be as fresh as within hours or minutes. Instead of waiting 24 hours for...
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Using Canonical & Hreflang Tags To Launch New Markets Quickly
Last week, someone accused me of being too technical when describing geo-targeting settings — it followed a conversation where I was told that one of my discussions was not “advanced” enough! So, I...
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Link Building Tool Review: Serpi.co
There’s a new player on the links tool market - Serpi.co. Using Majestic SEO‘s data, they allow you to view link data of up to ten competitors at once, let you track keyword rankings over time, set up...
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Map Search On PCs “Eroding,” Shifting To Mobile — comScore
It all makes sense. According to comScore, map-based search on the PC has now peaked and is starting to erode. By contrast mobile usage of mapping applications is growing and will continue to do so...
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Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
It’s not everyday you get to hear from someone that’s worked on Google’s Search Quality/Webspam team and isn’t named Matt Cutts. But Andre Weyher, whose LinkedIn profile lists a two-year stint as a...
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Google Launches Disavow Links Tool
Google has launched a new and widely anticipated “disavow links” tool. The tool was announced by the head of Google’s web spam team Matt Cutts, when speaking during a keynote at the Pubcon conference...
View ArticleSearchCap: The Day In Search, October 17, 2012
Oct 17, 2012 at 5:02pm ET by Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Underrated...
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After Sting Operation, Yelp Outs 8 Businesses That It Caught Trying To Buy...
Yelp is now showing “Consumer Alert” warning messages on the profile pages of eight businesses that it says it caught in a sting operation trying to buy reviews. As the New York Times reports, Yelp...
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Google Searchers 3x More Likely To Be Logged-in Than Bing
A study we recently did at Conductor found that search engines still have work to do when it comes to integrating social search results in the SERPs: 62% of respondents reported they do not want or...
View ArticleSearchCap: The Day In Search, October 18, 2012
Oct 18, 2012 at 5:00pm ET by Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q3 Earnings...
View ArticleSearchCap: The Day In Search, October 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Election 2012: Searching And Researching The Presidential Debates The final debate...
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Have Keywords Stopped Being A Proxy To The Customer?
It’s said that keywords are a proxy for a customer, right? So let’s talk about the customer. Schema this, canonical that, and black and white zoo animals… if you don’t have a search expert on payroll,...
View ArticleSearchCap: The Day In Search, October 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Tips To Optimize Conversions On Your Mobile Landing Pages In...
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Deconstructing The Google EMD Update
Well, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A whole industry of exact match domain tools and brokers came up. Huge...
View ArticleSearchCap: The Day In Search, October 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Search Week: October 29, 2012 Search Week is an exclusive weekly newsletter for Search...
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